A responsive redesign for the addictive burger shop, Shake Shack, that serves as a new showcase for their delicious food and unique style. Designed to be clean and simple while helping capture the atmosphere of eating at a Shake Shack. The site also provides their immense social following, some of the most passionate and loyal around, a way of participating with the brand. The use of check-ins, tweets, Instagram photos, sharing and liking gives a much more accurate description of the community than Shake Shack ever could.
Early concepting and visual direction of the Genius App for BMW, whose goal was to create a customer service based tool for current vehicle owners. The app helps owners get the most out of their vehicles and lets prospective buyers explore BMW’s model lineup, product features and functionalities.
Collaborating with BMW Genius employees and intensive idea gathering helped identify the core needs of the audience and developed a unified vision for the product. Throughout the experience, the web app evolves from a reference for technical questions to a platform for exploring details about BMW features, tailored to each user and their vehicle. This transformation influenced everything from navigation structure to diagrammatic explanations of vehicle systems, always conveyed in a way that is easy to access and comprehend.
Design production on the Interaction of Color app for the Yale University Press. Originally published in 1963, Josef Albers’s Interaction of Color is one of the most influential books on color. A staple for art and design students for decades, and a sacred book during my personal education. No small feat to translate this master work to an interactive experience.
In the digital world, there is always the temptation to add extraneous functionality, but the Interaction of Color app stays focused on the original conceptual intention of Albers: his principles of color theory and the integrity of the work itself. You can read the full text of the book and interact with over 125 color plates and plate commentary, plus watch original video commentary by experts explaining Albers's principles and interviews with contemporary practitioners, including graphic and textile designers, artists, and architects. Over 60 interactive studies are available to create, save, and export palettes or final designs.
A site design for the We See Beauty Foundation, a non-profit organization dedicated to promoting social and economic change through cooperative development, and establishing more businesses that are owned by their workers. 'We See Beauty' is designed to encompass both a fully transactional product showcase, including a curated selection across beauty, design, film, printed matter, as well as rich editorial content. It features highly stylized product photography, custom cinemagraphs, and a unique aesthetic sensibility.
Initial concept work for a large scale West Elm website redesign. The projects genesis was reimagining how West Elm could engage with their expanding audience at a local level. With an additional focus on the creation of a platform to enable a community to exist and thrive between customers, neighborhoods and local artisans—all on the individual store level. Simultaneously, we seized the opportunity to refresh the overall visual direction and user experience for the massively successful commerce driven website, keeping simplification and the tablet viewing habits of their customers top of mind.
A universal app for Smithsonian Channel, built to support a vast collection of featured channel content and full episodes that explore the history of our planet, life and culture. The app surfaces and showcases videos on a daily basis, ensuring a new discovery each time the app is explored. At every step, media consumption proved to be very different between the two platforms. The adaptation of functionality between the binge heavy iPad and the spontaneous nature of the iPhone was a constant consideration and influenced every interaction point, in an attempt to maintain overall cohesiveness. The app delivers a way for anyone to find hours of entertainment, with multiple entry points to browse, search and serendipitously discover—or even curate your own custom playlists.
Design direction for the iPad app of legendary photographer, Richard Avedon. This project honed in on two important aspects of Avedon’s vision, the elegant simplicity of his imagery and the stark contrasts created when juxtaposing unique subject matter. This was brought to life by taking a minimalistic approach to the interface design for effortless browsing of Avedon's work, as well as providing key areas for insightful visual comparison throughout the app experience.
Organized into the major areas of Avedon's focus: Fashion, Portraiture, and Reportage, the app entices fans to explore more than 1,000 samples of Richard Avedon's work, many of which were resurfaced from his extensive archive, in order to give his audience a new understanding of the breadth of his sixty-year career and the process behind it.
A Grey Goose sponsored nightlife dashboard for UrbanDaddy that tries to answer to the age-old question, ‘What’s going on tonight?’. The Dashboard tracks the beating heart of your city’s nightlife, scanning social channels to get a sense of where the “heat” is going to be and giving night owls real time updates on critical information like who’s working the door tonight at Rose Bar and how tight the pants are. This just might be the ultimate nightlife tool to track and visualize the pulse of the city, providing everything you need to track down the awesome.
'What Do You Love?' is designed to help people utilize and understand the possibilities of Google’s full suite of tools. When you type in any search term – or pretty much anything you love – you instantly see results across the spectrum of Google Search properties, highlighting everything from maps, 3D sketches and blog searches, to popularity measurement, patent searches, discussion groups and debates.
‘Experience the Rainbow’ is driven by a never-ending stream of Skittles content. It rewards fans with the ability to scroll infinitely, and doing so reveals an endless color stream of bite-sized, shareable entertainment in Skittles’ unique voice. The Rainbow Wars, which measure the relative popularity of flavors and colors via tweets, influence the color of the experience. In essence, the site serves as a platform to feed and amplify the enthusiasm that people have for Skittles candy.
An experience site exploring Epson’s large range of printers in a fun, quirky but entirely practical way. Unique, relatable ‘personas’ were created for each category of printer. Rather than presenting sleep-inducing lists of specs, esoteric information was translated into clear, comprehensible animations. The sliders and printer chooser allow you to discover, change your mind and fine-tune your choices. You can roam around, home in on features, print out information and even review side-by-side comparisons.
Relaxation isn’t just a picture of the beach. In this entirely serene, hassle-free, navigation-free land of leisure, you aren’t asked to do a single thing. No matter which way you look, fine sand, blue skies, and crystal waters surround you. And, naturally, there’s a bottle of Corona at the ready. You get to kick back…skipping your cell phone into the ocean, drawing in the sand, or turning Corona bottles into musical instruments. If you cannot possibly unwind any further, there is a lush island that builds off of Corona’s marketing campaign to explore.
Developed as internal motion graphics bumper to accompany all of Big Spaceship’s motion work. All elements of the piece were painstakingly created and animated by hand. Experimenting with stop motion and other various analog techniques (such as homemade rocket trails, pinhole stars, and Moiré pattern explosions) make the end results quite unique.
A seamless interactive landscape composed of three different environments, each designed by a select digital agency for the Abobe Max conference. The frozen arctic was chosen for its stark beauty with every element handcrafted or drawn by hand. The colors that burst forth from the icebergs are a fanciful interpretation of the northern lights. Click enough of them, and the monstrous Yeti appears.
The environments also appeared in everything from print collateral, multi-media displays in San Francisco, Milan and Tokyo, and even billboards. Yes, billboards.
Morsel, a mobile app created for General Electric that makes healthier decisions a part of everyday life. It offers simple, fun daily tasks that help individuals get healthier one step at a time. A vast amount of content has been researched and generated to keep things interesting. If that doesn’t keep you encouraged, maybe a series of un-lockable badges will do the trick. Over 20,000 Morsels were completed with the first two weeks of launch.
An interactive wonderland for Lands' End that gives kids an adventuresome way to design the ultimate backpack, appealing to their sense of imagination. Kids choose from various themes and colors as they build their customized backpacks within worlds of adventure, adding on all sorts of “pack art”—everything from rocket boosters and pirate hooks to tiger tails and butterfly wings. Once they’ve personalized a backpack to perfection, they can print it, or share it with friends.
A selection of icons that I enjoyed making, pulled from recent projects. Some of these went live and some never saw the light of day.